Carry Limit Lab.
Colorado-built bait systems, scent-infused hook corn, pre-soaked plastics, and rig kits built for real-water anglers. Limit Lab is built around one idea: Fish it. Log it. Improve the next batch.
We're looking for select bait shops, tackle shops, guides, gas stations near fishing water, marinas, camp stores, outdoor retailers, and local fishing businesses that want to carry a new performance fishing brand built through field testing and angler feedback.
Easy to explain. Easy to display. Easy to refill.
Our product line is built around complete fishing systems instead of random one-off bait jars. Every product is built for legal bait waters, real angler feedback, and repeat refill sales.
Roughly 50% of MSRP.
Real margin for shops, premium positioning for the brand. Final wholesale price sheet confirmed after your application is approved.
| Product | Retail | Wholesale | Case Pack |
|---|---|---|---|
| First Five Trout Bait Pack | $24.99 | $12.50 | 12 units |
| Elite Test Batch Pack | $29.99 | $15.00 | 6 or 12 units |
| Search Cloud Dough Refill | $8.99 | $4.50 | 24 units |
| Bite Core Dough Refill | $8.99 | $4.50 | 24 units |
| Long-Soak Scent Beads | $7.99 | $4.00 | 24 units |
| Two-Jar Dough Bundle | $15.99 | $8.00 | 12 units |
| First Five 3-Pack Refill Bundle | $21.99 | $11.00 | 12 units |
| Corn Bite Performance Corn Bait | $11.99 (launch $9.99) | $6.50 | 24 units |
| Scent-Lock Paddle Tails — Garlic Shad Krill | $11.99 | $6.00 | 24 units |
| Scent-Lock Urchin Strike Finesse Baits | $16.99 (launch $14.99) | $8.50 | 24 units |
| Urchin Strike 4-Color Sampler | $54.99 (launch $49.99) | $28–$32 | 12 units |
| First Five Rig Kit | $12.99 | $6.50 | 24 units |
| Pond & Reservoir Kit | $29.99 | $15.00 | 6 or 12 units |
| Field Team Pack | $39.99 | $20.00 | 6 or 12 units |
Low-risk ways to get on the shelf.
Countertop Starter Display
Retail value ~$650 · Intro shop price
- •6 First Five Trout Bait Packs
- •6 First Five 3-Pack Refill Bundles
- •6 Search Cloud Refills
- •6 Bite Core Refills
- •6 Long-Soak Beads
- •6 Corn Bite Jars
- •6 Scent-Lock Paddle Tail Packs
- •6 Scent-Lock Urchin Strike Packs
- •6 First Five Rig Kits
- •Countertop display
- •QR catch-log sign
- •Reorder sheet + legal water reminder
Full Retail Display
Retail value ~$1,295 · Intro partner price
- •12 First Five Trout Bait Packs
- •12 First Five 3-Pack Refill Bundles
- •12 Search Cloud Refills
- •12 Bite Core Refills
- •12 Long-Soak Beads
- •12 Corn Bite Jars
- •12 Scent-Lock Paddle Tail Packs
- •12 Scent-Lock Urchin Strike Packs
- •12 First Five Rig Kits
- •Retail display
- •QR catch-log + First Five Challenge signs
- •Reorder sheet
Guide Test Box
Gets product in expert hands.
- •3 First Five Trout Bait Packs
- •3 First Five 3-Pack Refill Bundles
- •3 Corn Bite Jars
- •3 Scent-Lock Paddle Tail Packs
- •3 Scent-Lock Urchin Strike Packs
- •3 Rig Kits
- •Field feedback form
- •Personal discount code
Simple, fair, protected.
- Opening order: $250 minimum
- Reorder minimum: $100
- Wholesale pricing: ~50% of MSRP
- Payment: Prepaid for first three orders
- Approved accounts may qualify for Net 15 / Net 30 after order history is established.
- MAP pricing applies. No advertising below approved retail without written approval.
- No Amazon, Walmart, eBay, Temu, or similar marketplace resale without written approval.
- Products must be stored properly and sold with the provided legal bait-water disclaimers.
Legal Bait-Water Only
Limit Lab bait, scent, corn, and pre-soaked plastic products are intended only for waters where bait or scented products are legal.
Do not recommend these products for artificial-only, flies-only, or scent-restricted waters unless local regulations clearly allow them.
No bait can guarantee fish. Fishing success depends on fish presence, water conditions, presentation, timing, pressure, and local regulations.
Become a Limit Lab retail partner.
Tell us a little about your shop, guide service, or retail location and we'll send over our current wholesale price sheet, starter display options, and availability. We're currently prioritizing Colorado and Western U.S. retailers.